Twinkie-pocalypse averted? Hostess and bakers union agree to mediation

CNBC is reporting that Hostess and the BCTGM have agreed to mediation, thereby avoiding a shutdown — for now.

More from the AP:

Hostess Brands Inc. and its second largest union will go into mediation to try and resolve their differences, meaning the Irving, Texas-based company won’t go out of business just yet. The news came Monday after Hostess moved to liquidate and sell off its assets in bankruptcy court citing a crippling strike last week.

The bankruptcy judge hearing the case says that the parties haven’t gone through the critical step of mediation and asked the lawyer for the bakery’s union to ask his client, who wasn’t present, if he would agree to participate.

The news has snack cake lovers rejoicing:

hostess twinkies are saved!

— James Smith (@Terpreb) November 19, 2012

More twinkies to come @mssarcastic RT @cnbc: BREAKING: Hostess and Bakers Union agree to mediation, preventing shut down.

— J.Desmond (@DarkyJenkins) November 19, 2012

CHEA! Ho-Hos back! RT @cnbc: BREAKING: Hostess & Bakers Union agree to mediation, preventing shut down

— Young Pops (@MrSuperJay) November 19, 2012

HOORAY!!! “@cnbc: BREAKING: Hostess and Bakers Union agree to mediation, preventing shut down.”

— Zander Jones (@zander_jones) November 19, 2012

Thrilled to hear that Hostess, may in fact, possibly live.I want, no, NEED this to come true

— RandomBlogger (@Random__Blogger) November 19, 2012

Hostess and union agree to mediation? Sno-Balls!!!

— Evan Mintz (@evan7257) November 19, 2012

FUCK YES. RT @cnbc: BREAKING: Hostess and Bakers Union agree to mediation, preventing shut down.

— ThunderTreats.com (@ThunderTreats) November 19, 2012

“@cnbc: BREAKING: Hostess and Bakers Union agree to mediation, preventing shut down.” YES! MORE TWINKIES!

— Emily White (@emilymorgann) November 19, 2012

god bless America and twinkies RT @cnbc: BREAKING: Hostess and Bakers Union agree to mediation, preventing shut down.

— It’s a Lifestyle (@Nxlevel) November 19, 2012

Hostess & the union have agreed to some terms! Sparing the twinkies & ding-dongs from untimely death. It is a festivus miracle!!! #festivus

— Stephanie Shaw (@stephanieshaw) November 19, 2012

Hostess Cupcakes aint goin nowhere!!! We shall overcomeeee

— Johnny Mnemonic(@JohnnyNoDrama) November 19, 2012

Glad I did not buy that $200 twinkie on ebay.“@cnbc: BREAKING: Hostess and Bakers Union agree to mediation, preventing shut down.”

— Mike (@BoogBlog) November 19, 2012

Next is the middle east! TWINKIES ARE SAVED! Hostess And Bakers Union Agree To Mediation businessinsider.com/twinkies-are-s… via @bi_retailnews

— Peter Ilberg (@ilberg79) November 19, 2012

Snort. If only.

Some people, though, are speculating that the entire thing was a slick marketing ploy by Hostess to boost sales:

It’s official: Hostess has now pulled off the greatest marketing scheme known to man.

— Theron Fly (@TheTFly) November 19, 2012

The marketing people at Hostess are geniuses

— Nikki Wolfe (@Nikki704) November 19, 2012

I’ve gotta say, that was an amazing marketing stunt that Hostess pulled. Talk about a brand buzz, twinkies were a flyin’!

— Brianne Dehlinger (@BriDehlinger) November 19, 2012

As a PR man, I say bravo, Hostess. Bravo. #slowclap

— Kevin Erb (@kevinerb) November 19, 2012

Hostess pulled the greatest marketing method I’ve ever seen. Twinkies sold out everywhere, and now they’re not even shutting down.

— Marc Nemcik (@marcnemcik) November 19, 2012

Seriously- RT Brilliant stunt! RT @cnbc: BREAKING: Hostess and Bakers Union agree to mediation, preventing shut down.

— TheBlackFalcon.net (@BlackFalcon_net) November 19, 2012

The shut down was a stunt to boost Twinkie sales. Duh. RT @cnbc BREAKING: Hostess and Bakers Union agree to mediation, preventing shut down.

— Elizabeth Connerat (@LizConnerat) November 19, 2012

Hostess may want to consider the threat of bankruptcy on a monthly basis to boost sales.

— Mark Szczepanik (@Szczepanik) November 19, 2012

Twinkie punked us. BTW, That’s called a “Twunk.” Well played by the Hostess with the mostess.

— Virginia Taylor (@Taylor11VB) November 19, 2012

What a brilliant move by Hostess to trigger nostalgia-fueled surge in sales.

— Philip Klein (@philipaklein) November 19, 2012

One thing’s for sure: Hostess now finds itself in the envious position of being on the tip of everyone’s tongue. We hope that negotiations will indeed pan out for the sake of the Twinkie — and for the sake of the 18,000-plus employees whose livelihoods are on the line.

***

Related:

#HostessShrugged: Conservatives brilliantly bid farewell to Twinkies

Pabst Brewing Co. owner considering purchase of Hostess?

Sugar rush: Twinkie fans, profiteers strip shelves of Hostess products, flip on EBay

Rob Lowe devastated by Hostess demise: ‘Ho Hos are people too’

Shameless: NPR laughs at Hostess going out of business and eliminating thousands of jobs

Has the Twinkie-pocalypse arrived? Hostess to go out of business, cut 18,000 jobs; Updated

Read more: http://twitchy.com/2012/11/19/twinkie-pocalypse-averted-hostess-and-bakers-union-agree-to-mediation/

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