A San Francisco Radio Station Has Been Playing Nelly For 18 Straight Hours

God help us all.

1. Latino Mix 105.7, a California radio station, has been playing the very important early ’00s rap song “Hot in Herre” by Nelly non-stop since at least 3 p.m. on Friday.

Video available at: http://youtube.com/watch?v=GeZZr_p6vB8. youtube.com

2. If you don’t believe me please ditch all of your weekend plans and live stream it here for yourself.

A San Francisco Radio Station Has Been Playing Nelly For 18 Straight Hours

View this image ›

Nelly / Via breatheheavy.com

3. Apparently the station is pulling the stunt to re-brand themselves as “HOT 105.7.”

Apparently the station is pulling the stunt to re-brand themselves as "HOT 105.7."

View this image ›

Mario Anzuoni / Reuters

See what they did there? “HOT” like “It’s HOT in herre.” Good one, 105.7.

4. People seem pretty pleased with the station.

LostTacoVendor @LostTacoVendor

Stop whatever you're doing and go to the @LatinoMix1057 website. They've been playing Nelly for 9 consecutive hours. It is incredible.

Douglas Williams @DougWilliams85

I almost feel compelled to stay up all night and listen to Nelly just to see how this will all end. Almost.

Jeb Lund @Mobute

Look, ordinarily I'm not an emotional person. But I feel very close to all of you right now. #Nelly1057

maura johnston @maura

#Nelly1057 is the future of commercial radio

Drew Shaw @DShaw31

I've been up for 35 minutes and listened to 33 minutes of Hot In Herre #Nelly1057

Lana Berry @Lana

can't believe there is nothing on @CNN about #Nelly1057. it's almost like they don't even care about actual news.

11. Because you can never hear enough of: GOOD GRACIOUS, ASS IS BODACIOUS.

 

12. We didn’t know we missed you this much, Nelly. Happy early birthday everybody.

A San Francisco Radio Station Has Been Playing Nelly For 18 Straight Hours

View this image ›

Via nottingham.tab.co.uk

H/t Gawker

Correction: A previous version of this article misstated Hot In Herre as a ’90s song. It actually came out in 2002. The author is pretty embarrassed by this because she felt confident in her knowledge of ’90s hip-hop, and apologizes profusely for the grave error.

Read more: http://buzzfeed.com/alisonvingiano/a-san-francisco-radio-station-has-been-playing-nelly-for-18

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