According to GLAAD, purple symbolizes “spirit.” The day was created in 2010 in response to people committing suicide at a young age due to bullying.
TV Land will be changing its logo to purple for the day.
While our society is making tremendous progress combating bullying behaviors in schools and communities across the country, it is still a devastating epidemic against which we must take a stand. Going purple for Spirit Day is an easy, simple, yet powerful way to show support, open a dialogue, and send a clear message that bullying of any kind isn’t acceptable.
Toyota is sponsoring the Spirit Day App.